People see what they expect to see
- AESTHETIC OR VISUAL : It is used to establish unique identities that can be easily recognized (consistency of style and appearance).
- FUNCTIONAL CONSISTENCY : Use to simplify usability and ease learning.
(The controls of a remote that are now universally recognized)
- INTERNAL CONSISTENCY : It is the consistency of elements within the same system.
- EXTERNAL CONSISTENCY : It is when elements are consistent with the environment outside the system.